Undermine Your TV: Why I Am Buying the Dollhouse Season One DVD

I’ve been meaning to write a post for awhile about how outdated and damaging the Neilsen rating system is for television programming.  It’s killed many a good show, including the brilliant Joss Whedon show, Firefly.

When Whedon debuted his new show, Dollhouse, I suspected the same might occur.  Considering it’s time slot (9pm on Friday) and it’s audience (young-ish, geeky, hip Whedonites) it seemed that it would likely only be watched online…not via one of those “television” things that the mysterious “Neilsen Families” have.

I’ll skip what would be about four paragraphs here and just say: Dollhouse has captured my heart. Like all Whedon shows it snuck up on me. When the inevitable and depressing debate over a second season began, I was not hopeful. Thankfully, Fox apparently wised up somewhat and paid attention to the number of Dollhouse viewers on Hulu (which is where I watched the entirety of the season, save the first episode). The show was renewed, and all of us Whedonites breathed a sigh of relief.

Except we all know that the fight isn’t over.

Rumor has it that Whedon has been asked to cut costs on the second season of Dollhouse, and I’m sure that Fox will be less forgiving in regards to the total number of TV viewers this season.  Perhaps, then, this is why they have rushed the Dollhouse: Season One DVD set out the door.

Fox may be still wising up to the fact that online TV programming is going to be the next big thing, as evidenced by The Simpsons making more money per thousand viewers on Hulu than on TV. But they have for some time paid attention to DVD sales, resurrecting Family Guy and even Firefly (in the form of Serenity) based on successful DVD sales.

So the path is clear: those of us who want to see Dollhouse continue and grow into the brilliant series it is promising to become need to buy the Dollhouse: Season One DVD. Consider it an investment – by buying this DVD you get at least one more season of Whedon-brilliance, with fewer commercials and available anytime you want via Hulu.

Let’s prove to them that we don’t need a TV to watch, love, and save a good show.

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