I recently had the pleasure of attending the San Francisco Community Manager Meetup‘s panel on the sharing economy and writing the official summary post. Here’s an excerpt:
“If there are 19 other drivers posting on the forum, you think ‘Ok, I’m gonna keep driving’.” Super-users were key to helping Lyft scale. Several months into a year in which their goal was launching 70 cities, they had launched exactly one city. They were struggling to find an office space and hiring local employees to work with drivers. Forced to innovate, they thought “what if, instead of having new drivers come into the office, we just have them meet an experienced driver in a parking lot?”
“It was scary,” David admits. “But it worked.”