Tag Archives: presentations

I’m speaking at CMX Summit East!

Community, Community Manager Breakfast
Audience at CMX Summit
CMX San Francisco 2014 – I’m in that audience somewhere!

I’m very excited to announce that I’ll be speaking at the fantastic CMX Summit in NYC this month!

This will be the third CMX Summit I’ve attended. I can’t recommend the event enough: This is one of the few places where you can actually learn insightful, proven community management strategies and tactics from the pros. And the smattering of speakers from other fields—like this year’s former nuclear submarine captain—bring useful tools and experiences that make them a perfectly compliment to the community professionals.

I’ll be speaking about the massive importance of measuring the ROI of community management efforts efforts. No matter how scary or difficult you find it, it’s time to make ROI a priority. I’ll walk through the things you need to accomplish this mighty goal, provide some examples, and hopefully leave you with some useful info and a good chunk of courage.

I’ll also be hosting my Community Manager Breakfast in the morning before the official talks start…which should be very different with hundreds of attendees instead of a dozen. 🙂

Hope to see you there!

 

The Secret Structure of Great Talks

Misc, Tech,

Like most good advice, Nancy Duarte’s TEDx presentation on how to give a great talk is both obvious and enlightening.

In short: talk about the status quo, then the possibility of the future. Repeat as much as possible. End with the new status quo that you’re proposing.

The repetition is very key, and her example of the classic Martin Luther King Jr speech is especially relevant: pastors know how to use repetition!

I know that I too often I build presentations with the three-act model; I state the current situation, what I’d like to change, and what the results will be. I’ll be keeping this in mind next time.

I also  love her point about making the audience the hero. It’s easy to make yourself the hero…but as a community manager, I should know that you’ll get a lot farther making someone else feel special!