The effect that user groups has on sales and retention is undeniable. Over the past five years at Brainshark, we have carefully watched the effects of meeting our customers for these in-person events.
Here are the results:
- Within 90 days of the meeting, our customers use the product an average of 15% more.
- Renewal rates are 10-15% far higher for customers that participate in the user group program.
From CMX Hub
I am so ecstatic that community professionals are beginning to measure and share numbers like this. I will keep yelling until I go hoarse: Community management is about retention! It’s a hard thing to measure, but it is measurable, as demonstrated here. CEOs are not great at understanding this, and you’ll often get pushed to focus on lead-gen or upselling. These are not the jobs of community, and if you try to build a community while pushing your product, you will face significant challenges. Community management is about retention.